Founder & Principal
With my twenty-seven years of industry experience, I have found that the key components in creating success for the client is to understand and develop their vision into a story that creates a lasting memory for the visitor and a successful business model for the client.
Geoff began his career with Walt Disney Imagineering as a set designer, show producer and project manager on key projects from Disneyland Paris to EPCOT Center and Disneyland California. His experience with Disney gave him a firm grounding in the principles and practicalities of theme design from concept through construction.
As director of project management for Mitsubishi Entertainment Design International, and later as vice president in the Leisure Group of KBD Innovative Arts, he was responsible for negotiating proposals and new contracts, as well as budgets, scheduling, and resource allocation for multi-million dollar theme parks, themed entertainment projects, and recreational property development.
Geoff founded Taft Design + Associates in 1990 to provide experienced design services for themed entertainment parks, museums, and resorts. As president, Geoff collaborated with clients in creating innovative and immersive projects for the Walt Disney Company world-wide, Warner Bros., Simon Wiesenthal Center, and Turning Stone Resort & Casino, to name a few.